Roles and Responsibility

• Drive and manage all paid B2C and channel partnership campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of  keyword performance
• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media OKRs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid         media with guidance from the head of marketing
• Overseeing and managing the overall budget for paid media with reporting to head of marketing
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies
• Ensure successful campaigns by managing bids and budgets to successfully meet the predefined           OKRs
• Optimise campaigns across multiple channels to deliver the best return on investment.
• Identify replicable marketing strategies, tactics and channels that address business pain points and     convey product benefits to drive new customer acquisition – with an implement, test, and measure       mind-set.
• Test different value propositions and messages across different channels to find the best angle to         introduce our product for each target group.
• Build and run A/B tests across the landing page, ad pages and the homepage.
• Work alongside the development and design team to optimise, build and manage the website,               conversion funnels and creative testing
• Be up to date on the latest PPC and SEO changes and policy revision and be able to act and change       strategy accordingly
• Expert in Facebook Ads and Remarketing strategies and campaign implementation

Company Details

Company Name: Human Resource
Year of Establishment: 2021

Required Skills

Nature of Business: Full-Time
Sectoral Experience: 4 -9 Years
Performance Criteria: Expert in Google and Facebook Ads
Organisational Knowledge & Understanding: Strong organizational skills with the ability to deliver high-volume of quality work
Technical Knowledge: Manage and optimize fully loaded CAC
Generic Skills: Strong understanding on Landing Page design tools, Strong understanding of Remarketing campaigns
Technical Skills: Manage and optimize fully loaded CAC

Candidate Profile

Seniority Level: Entry Level
Min Qualification: Graduate
Max Qualification: Post Graduate
Specific Qualification / Degree required:
Gender Preference: No Preference
Min Age Limit (in years): 24 year
Max Age Limit (in years): 40 year
Work Experience: 4-9 Years of experience in paid marketing year
Language Proficiency Required for: Hindi, English
Candidate Attribute: Enter personal characteristics / traits

Remuneration & Benefits

Annual CTC from (in lakhs): 6
Annual CTC to (in lakhs): 12
Accommodation Benefits:
Meals Benefits:
Transport Benefits:
Other Benefits:


Work Timing / Shift Duration / Night Shift: Day Shift
Own Vehicle Required: No

Job Assessment

Assessment 00:10:00

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