Brief Introduction about yourself
Roles and Responsibility
• Drive and manage all paid B2C and channel partnership campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media OKRs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media with guidance from the head of marketing
• Overseeing and managing the overall budget for paid media with reporting to head of marketing
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies
• Ensure successful campaigns by managing bids and budgets to successfully meet the predefined OKRs
• Optimise campaigns across multiple channels to deliver the best return on investment.
• Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mind-set.
• Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
• Build and run A/B tests across the landing page, ad pages and the homepage.
• Work alongside the development and design team to optimise, build and manage the website, conversion funnels and creative testing
• Be up to date on the latest PPC and SEO changes and policy revision and be able to act and change strategy accordingly
• Expert in Facebook Ads and Remarketing strategies and campaign implementation
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